CITY OF BROOKFIELD - A new spot to grab a cup of coffee or a quick bite to eat soon will be just off Interstate 94 at South Moorland Road.
The city of Brookfield Common Council unanimously approved plans for the new structure — which will house a Coffee & Bagels location — without discussion Tuesday night.
Coffee & Bagels is a combination of Caribou Coffee and Einstein Bros. Bagels that was introduced in the fall of 2015.
"It carries the majority of the menu for both. It carries almost 80 percent of both brands' products," Einstein Noah Restaurant Group Senior Marketing Manager Ashley Brewer said. "All of our Caribou products you can get there except just our light coffee beverages. Those just don't sell as well."
Coffee & Bagels currently has 57 locations around the country and is slated to have 75 by the end of the year. The new Brookfield location at 1000 S. Moorland Road is set to be the 77th with a tentative opening date of Feb. 21, 2018.
"That (exact date) will likely change at some point, but it will definitely open early next year," Brewer said.
The new restaurant will measure in at 5,528 square feet. It will include outdoor seating and a drive-thru, the latter of which was the cause of most concerns when the topic was discussed April 10 at a meeting of the city's Plan Commission.
Alderman Mark Nelson expressed a desire to be considerate of residents on nearby 155th Street.
“It’s not so much the cars, it’s the noise and the amplification of, ‘Hello, can I help you?’ and somebody saying, ‘Yes.’ You have all that discussion right on basically 155th Street,” Nelson said at the April 10 meeting.
Nelson wasn't the only one with a concern about the business' effect on residents.
"I'm somewhat concerned about the noise level at an early-in-the-morning hour," Citizen Plan Commission Member Paul Wartman said.
City of Brookfield Director of Community Development Dan Ertl attempted to alleviate concerns by noting that the intensity of a coffee and sandwich shop is not at the same level as a typical fast food restaurant.
“There’s different gradients of intensity of food service," Ertl said. "On one extreme you have fast food restaurants with a drive-thru — that’s the hamburger or Chick-fil-A. On the other side you have the white linen tablecloth in which you’re in there for an hour. Between those two bookends there’s a gradient of intensity that, when we established the zoning for this block, we hit sort of that middle gradient.”
City staff and architect Jeff Stowe of Sto Architecture noted that residents would be protected by a 25-foot densely landscaped buffer.
“This property is on Moorland Road, in our hotel corridor near I-94,” Ertl said. “It’s a delicate balance between making effective economic use of a property and being respectful to the neighborhood.”
Brewer said she does not believe that the drive-thru will be a problem.
"I definitely do not think so," Brewer said. "We have multiple locations that are drive-thru that are in neighborhoods or residential areas."
Coffee & Bagels already operates one restaurant in Brookfield at 17000 W. Bluemound Road and is planning two new locations in Milwaukee.