CITY OF BROOKFIELD - And then there were two.
In October 2014, the first Chick-fil-A restaurant in the city of Brookfield set company records for its opening sales numbers.
Now, the company has announced that its second Brookfield location is ready to open Thursday, March 23.
The new Chick-fil-A, which makes Brookfield the first community in the Milwaukee area to have more than one of the restaurants, is located at the former site of Associated Bank on an outlying parcel of Brookfield Square, 95 N. Moorland Road.
"This is a prime location being right in the Brookfield Square parking lot and right off the interstate," Chick-fil-A owner/operator Chris Loweth said. "We're excited to be here and we know that the community is excited as well. It's a good fit for both of us."
With the March 23 opening, Chick-fil-A is offering its regular opening extravaganza with excited customers invited to camp out starting at 6 a.m. March 22. Campers will get the chance to win Chick-fil-A for a year through the company's "First 100" program.
"It's really exciting and fun," Loweth said.
For full information and rules for the First 100 program go to https://thechickenwire.chick-fil-a.com/News/Future-Openings
Loweth has tempered his expectations in regard to Brookfield's new Chick-fil-A reaching similar numbers as its first did.
"Since there's already a Chick-fil-A nearby we're not going to open like they did. The demand is a little bit different now where it's more of a local community," Loweth said. "We know the community's excited, but we won't be having people drive an hour and a half to come eat here."
Having previously operated a Chick-fil-A in Dayton, Ohio, Loweth spoke highly of the Brookfield community in explaining his desire to bring a new restaurant to the city.
"My wife and I had the opportunity to come visit and when we got here we loved it. We loved Milwaukee, we loved Brookfield and it just seemed like the right move for us," Loweth said. "One of the great things about being the owner/operator is that I can partner with things that are important to me, which is local education. I've got three kids and another on the way."
Loweth also noted that the restaurant is still hiring staff ahead of its opening next week.