CITY OF BROOKFIELD – Got a home project that you’ve been thinking about getting around to this year?

There might be a new business in town that can help you out.

Floor & Decor director of marketing Laurie Clark said Tuesday that the company’s first Wisconsin location will open this fall. The new store will be located in a building most recently shared by Ashley Furniture and Sports Authority at 16300 W. Bluemound Road.

The company plans to integrate the two storefronts into one 73,600-square-foot space in the months to come.

Between the city of Brookfield and its town neighbor, over a dozen businesses have put down their first roots in Wisconsin in the communities — mostly along Bluemound — or announced plans in recent years to do so.

City of Brookfield public officials were first briefed on the proposal at a plan commission Feb. 13 when initial details were provided.

“You probably don’t know who we are. We’re new to the area,” Floor & Decor senior director of construction Ed Costa said. “We’re looking forward to opening up our first store here in your community.”

Floor & Decor is based out of Atlanta, Georgia and was founded in 2000. The company has approximately 70 stores with its closest to Brookfield currently in Gurnee, Illinois.

"We are just a hard surface flooring company. We just sell wood and tile and some stone," Costa said. "(Our) prices basically can't be beat."

The retailer also provides design services and sells in bulk quantities.

The store will operate seven days a week and plans to employ about 50 people with approximately 60 percent being full-time.

Sports Authority closed all of its stores last May including the Brookfield location. Ashley Furniture closed at the end of January.

"Really for the most part we're keeping the building the same as it is today," Costa said.

Changes to the building would be primarily aesthetic. The former Ashley Furniture entrance on the west side of the property would serve as the main entrance to the store while the former Sports Authority side would be a customer pick-up area.

"I'm glad this is happening so quickly at this location," plan commission member Tom Rave said.

Floor & Decor plans to invest $2.5 million into renovations for the building and the company's average store makes between $12 million and $20 million annually.

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