Pat Weber got his start in the pizza business by answering the phone in the first Glass Nickel Pizza that opened in 1997 in Madison.
He’s since worked his way up, first to the kitchen, then as a manager and later as a compliance officer for the company that now has eight pizzerias in the state. Today, he owns his own Glass Nickel franchise in Brookfield.
“I’ve owned this store since 2013,” Weber said. “I’m the third owner of this franchise. I worked for the original one in Madison for 10 years.”
Weber said his motto as owner has and always will be “good food and good service,” and pizza is obviously the mainstay of the restaurant – particularly the specialty pizzas.
“Fetalicious is always a big seller, and our Cardiac Arrest,” he said.
The Fetalicious contains marinara sauce, house-blend cheese – 100 percent Wisconsin, tomatoes, mushrooms, red onion, spinach and feta cheese. The Cardiac Arrest has a classic Italian sauce, extra house-blend cheese, bacon, ham, pepperoni and sausage.
“Fetalicious is huge in Madison,” said Weber, while Cardiac Arrest is more popular in Brookfield, the only franchise in southeastern Wisconsin. “Milwaukee loves its red meat and sausage.”
But the Glass Nickel offers much more than pizza. Pasta dishes, hot and cold sub sandwiches, fish and shrimp baskets, and salads – as well as gluten-free and vegan options.
“Our menu’s diverse,” he said. “If you can’t find something to try, you’re the pickiest eater I’ve met.”
Also served at the Glass Nickel: a commitment to sustainability.
“We recycle our fryer oil,” said Weber. “Pizza boxes are made of recycled material. We try to lessen our carbon footprint as much as we can. It’s not just good business, it’s important for the world.”
Seating at the Glass Nickel is limited – there are two tables and two booths that seat parties of four – as most business is delivery. “We do a small dine-in and carry out,” he said.
The Brookfield restaurant serves Brookfield and beyond, getting customers from Elm Grove, Wauwatosa, West Allis, Waukesha and New Berlin – and one customer from Oconomowoc who orders once a month.
The Glass Nickel also does a robust catering business from firms in Bishop’s Woods “and up and down Bluemound.”
“Lunch is larger catering orders,” he said, “while dinner is usually families.”
Glass Nickel Pizza Co.
ADDRESS: 13175 W. Bluemound Road, Brookfield
RESERVATIONS: Not required
FARE: Pizza, of course, is the specialty, and while you can get a more traditional-style like the Deluxe, with classic Italian sauce, house-blend cheese, pepperoni, sausage, green peppers, onion and mushroom, there are some pies unique to the Glass Nickel. Consider a Boaris Karloff, with Boar’s Head genoa salami, pepperoni, capicola ham and banana peppers, or a breakfast pizza with scrambled eggs, cheese, sausage, bacon and tater tots. Also offered are calzones, Stromboli pizzas, salads, subs and pasta dishes, like lasagna, spaghetti and ravioli.
PRICE RANGE: Specialty pizzas range from $12.95 to $21.95, subs start at $6.75, pocket pizzas are $9.95, and pasta dishes range from $9.45 to $10.95 for lasagna or chicken Alfredo.
HOURS: 10 a.m. to 10 p.m. Sunday through Thursday; 10 a.m. to midnight Friday and Saturday