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Taylor Swift sings 'Jumpman,' falls off a treadmill in new Apple Music ad

Maeve McDermott
USATODAY

If "rapping Jumpman and falling off a treadmill in an Apple Music ad" isn't the most Taylor Swift thing we've ever seen, we don't even know anymore.

In a very new, very Taylor clip promoting Apple Music, Taylor gets on a treadmill (her internal monologue: "I hate cardio"), cues up a playlist and starts rapping her heart out to the Drake and Future song. Except she doesn't get too far before fist-pumping too vigorously and, tragically, wiping out on her face.

She just found her tempo like she's DJ Mustard...oof.

The new ad is the latest chapter in the Swift-Apple saga, which started last summer when Swift barred the streaming service from playing her 1989 album over concerns about artist payouts. Shortly after, Apple agreed to pay and Swift made nice with the tech giant, and now, she's their newest face.

We anxiously await the the only logical follow-up advertisement Apple could make, Drake and Future singing Blank Space into their hairbrushes.